Tourism Strategy and Action Plan for Greater Cambridge and Peterborough.
In the East of England new mechanisms for delivering support for tourism development and marekting have been pursued between the Regional Development Agency and Sub-regional Economic Partnerships (SREPs). In 2006 The Tourism Company was commissioned by the two SREPs for Greater Cambridge and Peterborough to prepare a tourism strategy and action plan for their combined area, creating a vehicle for local authorities and the private sector to work together. Much of our work centred on how the image of Cambridge, as a world leading centre for science and learning, could be used more creatively to benefit a wider area, generating and spreading tourism spending while also addressing the management challenges in and around the city.
