The Tourism Company
Online survey examples

Below are links to some recent examples of online surveys that The Tourism Company has conducted.

Bath Accommodation Survey

Bath Tourism Plus commissioned The Tourism Company to devise and administer an online survey looking at visitors' and non visitors' views on the City's accommodation. The survey also included questions on visit characteristics and likelihood of return. The survey was promoted via an email invitation sent to just under 3,000 members of the Bath Tourism Plus consumer database. Response rate to the survey was in the order of 25%.

Client: Bath Tourism Plus, 2009

Bath Accommodation Survey

National Forest Trail Study

The National Forest Company (NFC) has a long standing aspiration to develop a long distance trail across the Forest area. We were appointed to gather evidence from secondary and primary sources to evaluate the potential of the scheme. As part of our work we devised, administered and analysed an online survey of consumers. The survey covered topics such as visit characteristics, attitudes towards forest facilities and likelihood of using the proposed long distance trail. The survey was promoted via an email link sent out to members of the National Forest’s database. A total of 612 responses were received ( a response rate of 23%).

Client: National Forest Company, 2008

National Forest Trail Survey

Wales Cycling Tourism Strategy

Visit Wales asked us to prepare a new strategy to replace the previous cycle tourism strategy for Wales, ‘Moving Up a Gear: a Cycling Tourism Strategy for Wales’ (MUAG1), which had guided the development of cycling tourism development and its marketing for almost a decade. A key input into our refresh of the strategy was an online survey of tourism enterprises. The survey sought views on priorities for development. The survey achieved a response rate of around 16%. 

Client: VisitWales, 2008

Wales Cycling Tourism Strategy Survey

Perceptions of Telford and Shropshire as a Conference Destination

A study to explore how the area is perceived as a location for conferences and events. This involved an online survey amongst a UK sample of associations, corporate buyers and intermediaries. The survey was a follow-up to a postal survey conducted by us in 2004.

Client: Telford and Shropshire Marketing Partnership,2008

Telford and Shropshire Conference Venue Survey