Jersey Tourism Strategy
Client: Jersey Tourism
Date: 2000-2004
In 2000, we developed a tourism strategy involving the preparation of an issues paper, extensive consultation with the local industry through workshops and seminars, and a ten year action plan. Subsequently, we were asked to review the Strategy, to monitor progress and explore whether it was still valid in the light of subsequent changes. This involved a desk study of tourism trends and consultation with the local tourism industry.
