Funding Tourism in London
Client: London Tourist Board, LDA, ETC, BTA
Date: 2002
This two-part study looked first at the case for seeking additional funding for tourism in London following the twin crises of FMD and 11 September in 2001. The second part of the study looked at the case for a long-term increase in funding for tourism in the capital in order to sustain and grow the industry in the context of London’s role as a World City.