Perceptions of Telford and Shropshire as a Conference Destination
Client: Telford and Shropshire Marketing Partnership
Date: 2008
In 2004, we were commissioned to undertake research into how the area is perceived as a location for conferences and events. This involved a telephone survey of organisations that had used venues in the area and a national postal survey of 1500 associations, corporate buyers and intermediaries. In 2008, we were asked to re-run the research in order to observe any changes that had taken place since the original research had been commissioned. The 2008 research mirrored many aspects of the previous study's methodology but the postal survey was switched to online.
