London for Londoners, A Local Tourism Marketing Toolkit for London Boroughs




We were asked to prepare a marketing toolkit for London Boroughs seeking to exploit local (and VFR) markets for the wide range of local activities and facilities that are available in the capital. The toolkit, which is split into six steps, is designed to be used by authorities with limited funds and/or marketing skills. The Toolkit also includes a host of practical information on developing local tourism.