Tourism Strategy and Action Plan for Greater Cambridge and Peterborough.
Client: Greater Cambridge and Peterborough sub-regional economic partnerships, supported by EEDA
Date: 2007
The identification of strategic priorities and a programme of action for tourism, building on the position of Cambridge and the surrounding area as a world leading centre of heritage, learning and knowledge-based industry. Development of the strategy was based on detailed product and market assessment, including a survey of tourism businesses, and included proposals for a new, joint delivery structure for tourism.
