Tourism Stats, Facts and Links (July 2013 edition)

The Tourism Company is proud to be a member of The Tourism Society's Tourism Consultants Network. Every two months the Network publishes a newsletter and we provide a regular column for it outlining the latest tourism statistics and research reports. We thought that the information would be of interest and relevance to a wider audience so we have decided to reproduce each column here on our website. I hope that you find the information useful.

Kind regards
David Bloy

July 2013 edition

New consumer-facing website launched by Visit Wales

Earlier this month Visit Wales launched their new consumer-facing website

Looking through the new site what immediately strikes me is the emphasis on editorial content – with 250 articles covering the full gamut of things to see and do in Wales. I understand that Visit Wales brought in a team of specialist travel copywriters to help develop content for the site. The ultimate aim, say the team behind the site, has been to create a Wales version of the Guardian Travel online. What’s your take on the new website? -TCN members wishing to provide Visit Wales with feedback can do so here.

A new resource for destination-level data in England

The Destination Intelligence System was launched recently by VisitEngland. The System pulls together an impressive range of data covering domestic and inbound staying visits, domestic day visits as well as economic impact data from ONS. However, it is not just volume and value data that you can access, there is also data on visits to attractions, satisfaction ratings and population size. It is as close as I have seen to a one-stop shop for tourism statistics. Why not give it a go?

Wales launches new tourism strategy

In the last issue I talked about the launch of VisitBritain’s tourism growth strategy. Well this time it’s the turn of Wales to set out its plans for tourism. Partnership for Growth: The Welsh Government Strategy for Tourism 2013-2020 aims to see the tourism industry bringing in another £1bn a year. The GB domestic market remains the main focus, alongside drives in the US, Germany and Ireland. Within Wales visitors are targeted for the first time.

Mobile and its impact on tourism

Get Insights from the likes of Google and Facebook by downloading a set of very useful presentations from Fáilte Ireland’s recent Web Check Digital Conference.

Golf in Scotland contributes £496 million to GDP

That’s one of the headline findings from the Value of Golf to Scotland’s Economy report, commissioned by the Scottish Golf Union in conjunction with Visit Scotland and Scottish Enterprise. The report focuses on six sectors of the golf industry – golf facility operations, golf course capital investments, golf supplies, golf tournaments and endorsements, golf tourism and golf real estate – and is based on 2011 data.