London’s official tourism agency Visit London is making available a series of 13 reports produced by The Tourism Company.

The reports are the result of two years of marketing surgeries commissioned by Visit London during 2006/7 and 2007/8 under the aegis of the London Councils Work Programme.

London boroughs bid for the opportunity to benefit from tailored, one-to-one marketing advice from The Tourism Company. The topics included advice on implementing visitor surveys, information and recommendations on developing business tourism, advice on developing a tourism strategy and action plan, visitor experience audits, general tourism marketing issues, an assessment of using new technology to provide visitor information and marketing attractions.

For each marketing surgery, The Tourism Company produced a report and these are now available to view or download from Visit London’s corporate website.

Commenting on the news, David Bloy, Senior Consultant at The Tourism Company said: “These marketing surgery reports cover a broad range of subjects that will be relevant to many people working in tourism and leisure. Opening up access to them through Visit London’s website is a great way to ensure that lessons learnt and best practice can reach the maximum number of people possible.”

You can access the reports by clicking this link

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