Camden (Turning London On) Website Audit

Client: Camden Unlimited and Visit London
Date: 2009
Camden Town Unlimited (CTU) is the Business Improvement Development (BID) Company elected to develop Camden Town as the heart of Londonís creative business sector. In September 2008, CTU launched a £500,000 marketing campaign backed by a newly-created website The campaign finished but the Turning London On (TLO) website continued. We were asked to undertake an audit of the website and to make recommendations as to how the site could best be re-developed to become the one stop shop for all those that live and work in Camden Town.