Audience Development Plan for Ware Priory Park, Hertfordshire

Client: Ware Priory Charity
Date: 2007
We were commissioned to write an Audience Development and Access Plan for this small but well used park in the Hertfordshire market town of Ware. We undertook a visitor survey to get an insight into who uses the park and how they use it, as well as a town centre survey of people who don't use the park in order to understand any barriers to access. We consultated widely with local groups and held a public open event to ensure that our plans were in line with local community needs and expectations. The plan will form part of a submission to the HLF Parks for People scheme in March 2008.