Development of a Business Tourism Strategy for North Wales



Development of a Business Tourism Strategy for North Wales picture
Client: North Wales Tourism Partnership, North Wales Economic Forum
Date: 2007
A review of business tourism across the six local authorities in North Wales, identifying venues and hotels involved in business tourism, reviewing current levels of activity and drawing up a strategy to maximise the potential of this sector for the region. Recommendations covered marketing, market development, product development and organisational structures.