An assessment of the effectiveness of new technologies for providing visitor information and management in Greenwich

Client: Visit London
Date: 2007
We were commissioned by the London Borough of Greenwich to look at the extent to which new technologies have a part to play in the provision of information to visitors once they are in the destination. Amongst the technologies explored were GPS-enabled mobile phones, SMS, information kiosks, mobile webpages, location-based services and location-aware devices. The report used existing research into visitor behaviour and case studies to develop evidence-based recommendations.