Evaluation of Yorkshire's Regional Tourism Programme



Evaluation of Yorkshire's Regional Tourism Programme picture
Client: Yorkshire Forward
Date: 05/05/2011
Yorkshire's enhanced tourism profile and performance has been noted in recent years. We were asked to continue the ongoing evaluation of Yorkshire Forward's major investment (10m pa over three years) in the Regional Tourism Programme delivered by Welcome to Yorkshire. This review of Year 2 also included evaluation of a significant commitment to major events in the Region.