Tourism Strategy for Alcester, Warwickshire

Client: Advantage Alcester
Date: 2002
We were commissioned under the Market Towns Initiative to prepare a tourism strategy for this town, 7 miles from Stratford. This included detailed proposals for town centre enhancement, new product development including proposals for the proposed museum, a network of trails and the upgrading of local accommodation and attractions. A marketing plan was also prepared including proposals for the web site, new print and facilitation.