Macedonia tourism sector assessment
Lake Ohrid, a World Heritage Site and focus of tourism in Macedonia
Client: The World Bank
In 2012 The World Bank was working with the Government of Macedonia to establish a sizeable development policy loan. In parallel with this process we were asked by the Bank to undertake a review of the tourism sector, considering a range of factors that were affecting its competitiveness in the country. Based on an assessment of policies and actions coupled with a short mission in the field, our report looked at delivery structures and destination management, enterprise support, product diversification, marketing and long term sustainability.