The Feasibility of the Thames at Chiswick
Client: London Development Agency
We were asked to look at the feasibility of operating scheduled river services from Chiswick Pier, in West London. After initial discussions with boat operators, it became clear that scheduled services would not be possible so we focussed on developing Chiswick as a visitor destination, in order to attract a critical mass which would provide demand for a boat service. An important aspect of developing the destination focussed on the river and the use of charter boat services as a starting point and encouraging attractions to work together to put packages, including river travel, together.