Visitor Information Strategy for the West Midlands
Detail of Birmingham's Selfridges store
We were commissioned in 2007 to prepare a visitor information strategy for the West Midlands. This was a broad strategy for Tourism West Midlands indicating the priorities for them as the new co-ordinating tourism agency for tourism in the region. We reviewed the collection, management and dissemination of tourist information in the West Midlands. This involved thorough consultation with the new and existing Destination Management Partnerships (DMPs) in the region including a survey of public and private sector stakeholders. The recommendations included a set of information service guidelines for the DMPs, support and co-ordination initiatives for TWM, support systems for innovation by the DMPs and co-ordination with regional partners and national agencies.